Et pour renforcer la synergie de ses services, Google mise sur l’interopérabilité. Pour se faire, il utilise ses liens sponsorisés Adwords : les sites sur lesquels il est possible de payer via Checkout, se voit gratifier d’un icône Checkout (cadeau).

Il ne reste plus qu’à demander à payer en tapant « buy » (uniquement sur les sites US). Cette nouvelle connexion intra services permet à Google de séduire de nouveaux annonceurs et de se rendre plus visible, mais aussi d’attirer les internautes américains, en leur proposant un nouveau service, de nouvelles expériences, bref, un formidable produit Google.


Les avantages me demanderez-vous ?

Et bien, selon Google, la facilité pour commencer, accompagné d’un gain de temps lors de l’achat. La sécurité : le système se dit protégé de la fraude et des marchants peu scrupuleux. La confidentialité. L’historique des paiements, et enfin la complémentarité. Et ca fonctionne comment ? De la façon suivante : chaque marchant possédant un compte Adwords peut intégrer Google Checkout sur son site et indiquer sur son annonce Adwords qu’il accepte ce mode de paiement. Adsense se fait plus discret dans ce mariage à trois. Il semble que pour une fois, Google ne veuille pas se mettre trop en avant, et ait décidé de ne pas complètement changer ses interfaces. Seul signe apparent : un caddie gris apparaît à côté des annonces, qui permet le payement par Checkout.

On en dira ce qu’on voudra, effet de mode, ou forcing des liens sponsoriser. En attendant, Google cherche des moyens d’accroître sa visibilité et de relancer le marché de la pub en ligne. Pour la version française, il faudra attendre un peu…

Aute Source : Google Stories


Google Trio: engine web ads



Google Checkout, in the past Gbuy, is a platform of protected payment launched by Google and supposed to compete with Paypal (the platform of Ebay). In spite of a timid departure overseas, Google made redoubled efforts to force the adoption of this system.

Whereas Yahoo! plays the continuous aggregation of services, Google in interworking. Indeed, since recently, Google has decided to picture some of its sponsored bonds Adwords: all the commercial bonds redirecting towards sites allowing the payment by Google Checkout are decorated with a Checkout icon.


Then, just type the word "Buy" in the US version of the engine to note this establishment. With this new complementarity of services, Google seeks to seduce advertisers, to better rate click for the picturesque bonds. But Google seeks also occasion to charm the American Net surfers, to make them test and adopt this new platform of payment.

Advantages will you ask me?

Well, according to Google, the facility to start, added by a saving of time during purchase. Safety: the system is said protected from the fraud and non scrupulous sellers. Confidentiality. History of payments, and finally complementarity. How does it work? Each sellers that has an account Adwords can integrate Google Checkout on its site and indicates on its Adwords advertisement that it accepts this mode of payment.

Integration with Adsense was nevertheless desired more discrete, undoubtedly to not denature the advertisements (which have the characteristic to be able to be based in their environment). Thus, a simple small gray caddie is added to the titles of the advertisements allowing the payment by Google Checkout.

Some will shout the denaturation of the sponsored bonds; others will only see a fashion effect... Nevertheless, Google tests solutions to boost the market of the online advertising. Indeed, Jonathan Shepherd, Chief of product Google Checkout, explain that it is a "new projection in our efforts to improve the experiment of the users of Adsense, of Adwords advertisers as well as visitors of your site". But do not await modification of the sponsored bonds on the French version of the engine; it is not for soon!